Robyn: Marginal Performance (mROAS & mCPA) [Experimental]

Calculate and plot marginal performance of any spend or organic variable.

Usage

robyn_marginal(..., marginal_unit = 1)

Arguments

...

Additional parameters.

marginal_unit

Additional units to calculate the marginal performance.

Value

list with base and marginal response results, marginal performance metric and value, and plot.

See also

Other Robyn: robyn_hypsbuilder(), robyn_modelselector(), robyn_performance()

Examples

if (FALSE) { # \dontrun{
# You may load an exported model to recreate Robyn objects
mod <- Robyn::robyn_recreate(json_file = "your_model.json")
robyn_marginal(
  InputCollect = mod$InputCollect,
  OutputCollect = mod$OutputCollect, 
  metric_name = "emails_O", 
  metric_value = 100000, 
  date_range = "all",
  marginal_unit = 10000000)
} # }