Facebook Insights API

This returns all available FB insights per day including any given breakdown to the specified report level, and place into a data frame. For more information on Ad Insights' API, go to the original documentaion.

Usage

fb_insights(
  token,
  which,
  start_date = Sys.Date() - 7,
  end_date = Sys.Date(),
  time_increment = "1",
  report_level = "campaign",
  ad_object = "insights",
  breakdowns = NA,
  fields = NA,
  filtering = NULL,
  limit = 100,
  api_version = NULL,
  process = TRUE,
  async = FALSE,
  ...
)

Arguments

token

Character. Valid access token with sufficient privileges. Visit the Facebook API Graph Explorer to acquire one.

which

Character vector. This is the accounts, campaigns, adsets, or ads IDs to be queried. Remember: if report_level = "account", you must start the ID with act_.

start_date, end_date

Character. The first and last full day to report, in the format "YYYY-MM-DD".

time_increment

Character. Group by months ("monthly"), everything together ("all_days") or an integer per days [1-90]. Default: each day separately (i.e. "1").

report_level

Character. One of "ad", "adset", "campaign", or "account"

ad_object

Character. One of: "insights" (default), "adsets", ...

breakdowns

Character Vector. One or more of breakdowns for segmentation results. Set to NA for no breakdowns

fields

Character, json format. Leave NA for default fields OR NULL to ignore.

filtering

List. Each filter will be a list containing "field", "operator", and "value". Read more about the operators in the official docs. Example: dplyr::tibble(field = "country", operator = "IN", value = list("PE"))).

limit

Integer. Query limit by pagination.

api_version

Character. Facebook API version.

process

Boolean. Process GET results to a more friendly format?

async

Boolean. Run an async query. When set to TRUE, instead of making a GET query, it'll run a POST query and will return a report run ID.

...

Additional parameters.

Value

data.frame with un-nested processed results if process=TRUE or raw API results as list when process=FALSE.

See also

Other API: bring_api(), fb_accounts(), fb_ads(), fb_creatives(), fb_process(), fb_report_check(), fb_rf(), fb_token(), gemini_ask(), gpt_ask(), li_auth(), li_profile(), queryGA(), slackSend()

Other Meta: fb_accounts(), fb_ads(), fb_creatives(), fb_process(), fb_report_check(), fb_rf(), fb_token()

Examples

if (FALSE) { # \dontrun{
token <- "YOURTOKEN"
which <- "act_20846447"

# Platforms' Insights: all ad-sets platforms of "which" account,
# aggregated, for the last 30 days
platforms <- fb_insights(
  token, which,
  start_date = Sys.Date() - 30,
  time_increment = "all_days",
  report_level = "adset",
  fields = c(
    "account_name",
    "adset_id",
    "adset_start",
    "adset_end"
  ),
  breakdowns = c(
    "publisher_platform",
    "platform_position",
    "device_platform"
  )
)

# Daily results for all campaigns of "which" account,
# with custom performance fields with no breakdowns.
insights_adset <- fb_insights(
  token, which,
  time_increment = "1",
  report_level = "campaign",
  fields = c(
    "adset_id",
    "reach",
    "frequency",
    "spend",
    "cpm",
    "objective",
    "optimization_goal"
  )
)
} # }